Zoopla first, Rightmove second – that is how the public sees it, says new research
Thursday, October 29, 2015
New research claims that Zoopla has maintained its lead amongst all property portals in the UK for national consumer brand awareness – ahead of awareness of Rightmove.
The research was conducted by Harris Interactive on behalf of ZPG.
It took place between October 13 and 16, and questioned over 2,000 people across the UK.
When asked what property search websites they can think of, Zoopla came top.
According to the research, Zoopla’s spontaneous brand awareness amongst all adults nationally currently stands at 38% versus 35% for Rightmove and 2% for OnTheMarket.
In terms of prompted brand awareness, where consumers are given brand names and asked to identify those they have heard of, Zoopla and Rightmove both had very high national brand recognition of 78% of all adults across the UK versus only 17% for OnTheMarket.
The data also revealed that when asked ‘Which of these property websites have you ever used?’, 45% claimed to have used Rightmove, 36% Zoopla and just 5% OnTheMarket.
Lawrence Hall of ZPG said: “We’re pleased that we continue to register top of mind with UK consumers which is a reflection of our strong market position and loyal audience.
“The levels of national awareness of the leading portals as household brands known by over three quarters of all UK adults is the result of many years and hundreds of millions of pounds of marketing investment.
“ We are currently working on a new national TV advertising campaign to launch before the end of the year which will further enhance our brand awareness and market position.”
The new figures compare with the last time the research was carried out in July, with spontaneous brand awareness standing at 38% for Zoopla (unchanged) versus 34% for Rightmove (which means awareness of Rightmove has crept up a little), and 2% awareness of OnTheMarket (unchanged).
We were really impressed by Kremer Signs and how quickly they could get our boards printed and delivered to our board movement providers. All the staff that we dealt with are extremely friendly. I worked closely with Ryan Little and Sam Collins - both very helpful and quick at responding. Thank you for your help - we are super happy with our boards from Kremer Signs.
Georgie Lower
Great customer service
The process of ordering boards for my company New Door Real Estate was so easy from the get go with Kremer Signs! I was kept informed every step of the way by Nick and Ryan and I really couldn't fault them. Great customer service and the quality of the boards is brilliant. We're really happy with them!
Danielle Murray
Delivered in great time
Just wanted to say a big thank you to Kremer Signs (especially Ryan Little) for getting me set up with my dream for sale signs. As a very new independent estate agent, I was reassured with the great customer service and the fact I was looked after from start to finish. Really happy with the finished product which was delivered in great time too. Thanks again, I will be back for more (hopefully soon)!
Holly Price
Great job on our first ever boards
Kremer did a great job on our first ever boards to be produced, so many comments already on how they stand our from the crowd. effortless process, special shout out to Ryan who always kept in contact and helped through out the process. Many Thanks
Daniel Dobson
Huge thank you to Kremer Signs!
Huge thank you to Kremer Signs! Ryan Little has been very responsive and helpful from start to finish. Boards arrived on time and have been a much better quality than our previous boards. This along with the excellent customer service is a win win!!! We hope to continue to work with Ryan and the team going forward. Thank you!
