Online versus traditional and how a ‘bump’ on Zoopla helped let a property
Monday, November 23, 2015
Here is an interesting conversation on Facebook – online versus traditional, as seen from the perspective of a landlord.
The landlord starts the thread by saying that he is trying an online agent for the first time.
He does not name the online agent but says that it is a perfectly legitimate business.
A flat which has always let almost immediately through high street agents received only one viewing in over two weeks, despite being on Zoopla, Rightmove and Primelocation.
He wonders if “tenants are wary of not going through a recognised agent with a shop front presence”.
The first response is from someone who says: “I am or should say was an online agent but I have come across a lot of comments regarding online agents not being legit so I am opening my own agency with a shop front presence.”
Another person enters the discussion, saying: “I find that local estate agents can be very competitive with their charges nowadays, so unless you are saving a lot of money via an online agent, why bother.”
There is some discussion about a property being lost among the sheer number of new listings, and one participant advises re-posting the listing at morning and evening times – something that would not be allowed by the portals.
The thread ends with the landlord saying that the flat has now let.
He says: “After three weeks with only one viewing it was given a ‘bump’ on Zoopla back to the top of the listings and let at the asking price in a day.”
The full thread, which raises some interesting issues, is here
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