New home-buyers service will be ‘game-changer’ say founders
Thursday, November 19, 2015
A new property service promising to be a “complete game-changer for the home buyer” is due to launch in the New Year.
HomeDashboard, which styles itself “a next generation home-buying service”, is founded by Jonathan Harris, 26, and George Rawlings, 23, who is the son of industry trainer Richard Rawlings.
The pair have started inviting estate agents to join their accredited agents programme.
Agents who encourage their applicants to register can earn money if a deal goes through – albeit that the deal may have gone through with another agent.
HomeDashboard will be an app that will allow property hunters to drag and drop properties found from any source into one place, including properties not on the market.
Harris and Rawlings say: “With HomeDashboard, every home is a prospective purchase, in the same way that every spare room is a prospective room to rent with Airbnb, and everyone with a car a prospective Uber taxi driver.
“This is a complete game-changer for the home buyer.”
With properties assembled on one platform, the dashboard will then allow users to manage their move in one place, including booking viewings and making offers.
It also promises to introduce a negotiator for every buyer on a no-saving, no-fee model; plus a “team of experts proactively managing your move and keeping you right up to date”.
Harris already has a track record in the industry, having launched Agents Prospects, a lead generation tool for estate agents.
He says he started the venture with £500 and has earned over £2m to date.
He said that the new business was born out of frustration.
He said: “Both George and I have each bought a property in the past 12 months and we were amazed at the lack of support we received from various estate agents.
“We were ready to buy but felt utterly uncherished!
“It was all down to us – even though we had never bought a property before. This is not doing great things for an agent’s reputation, either on social media or (especially) when we come to move next time.
“So not only did we spot a business opportunity, but as children of the digital age we recognised that the process could be so much slicker.
“It’s due to this first-hand experience as buyers ourselves that we spotted a real missed opportunity for estate agents when it comes to working with buyers.
“Using our agent accreditation program, rather than alienating buyers, estate agents can actually help buyers more than ever before – even if they haven’t got a property for them to buy at this time.
“The agent simply refers the buyer to HomeDashboard and lets us help the buyers they can’t.
“In doing so the agent can earn a commission from any purchase as a result.
“So a largely untapped revenue stream for agents and a better service for buyers.”
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