eMoov sticks to claim that it achieves 99% of asking price
Monday, November 9, 2015
Readers have been casting doubt as to whether online agent eMoov really does achieve 99% of asking price.
However, eMoov has completely refuted their challenges.
The company claims: “We’re achieving 99% of asking price per sale compared to 95% by the typical UK estate agent.”
One sent us a link to Zoopla – the screengrab below was taken last week – which showed some quite heavy reductions.
The reader said: “It makes it questionable, surely, that they are achieving 99% of asking price – unless it’s another piece of their famous spin, and what they really mean is that they are achieving 99% of the last advertised price rather than the original listed price.”
Another reader, PeeBee, posted his own doubts on this site.
He said that as at 9pm last Friday, he found a total of £440,000 had been slashed off the original asking prices of 20 properties listed with eMoov, working out at an average of £21,000 or 6.75%.
A spokesperson for eMoov told EYE: “Our ‘99% asking price achieved’ is based on total sales and also the same reference as Hometrack which provides a percent for sales against asking price. Worth noting they had average agents at 96% when they last ran this research.
“Like all challenges we face from your dedicated readers, they focus on one or two properties.
“The 99% is for 2,150 property sales! Last month we sold many many, many properties (average remained at 99%), with 18% sold over the asking price and one as high as 122%.”
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