Friday, October 2, 2015
The Importance
The For Sale board is one of the oldest marketing tools available to an agent, but is still considered one of the most important, even in this modern day of online marketing.
The board itself is recognised universally as a symbol of a property being For Sale / To Let or Sold / Let. With this being said, a property board can get people talking. When people see the sale board they are going to gossip, they may tell friends and family that there is a property for sale in the area. This in itself could lead to a sale.
Brand Awareness
The use of boards increases brand awareness, and more importantly, in the areas that matter. This is important for all agents, no what the size or how well established you are. If you are undergoing a rebrand, a change in board design is the perfect way to deliver your new branding and speed up the awareness.
What better and easy way to showcase your properties to your target market than the use of agency boards. They can appeal to anyone of any age, which online marketing doesn’t fully achieve, as not everyone uses the internet, but everyone in your local area will come accustom to your brand through the use of you property signs.
Cost Effective
When you break down the cost of marketing for agents, you will find that the supply of estate agent boards will be one of your most cost effective tools. Once the boards are paid for, you have full management of the boards, and they can be used time and time again (If brought through the right supplier).
Key Tool
To successfully market your agency you need all of the marketing components to work together to build up a powerful brand. The board itself drives activity through to your website and can also generate leads straight through to the office by displaying your telephone number. It showcases the property in question, so you know that the potential client has seen the property in the flesh, which also makes this a slightly warmer lead than one straight off of the web.
Dominance
Show your dominance. If you have a stronghold of the properties in your area, than you need to let everyone know, and what better way to do this than to dominate the streets with your signage. This reinforces to the public that you are the most successful agency within your area, and that you are the ‘to go to’ agency.
Marker
The board can also act as a marker. This is a problem that the sign helps to overcome, it is a highly visible marker that the house is for sale. So think about how much easier and less stressful it is for potential buyer looking for your agency sign than it would be for the same person looking for a house name or number. The buyer arrives in a far better mood and is ready to look at the house rather than arriving in a bad mood thinking of the time wasted looking for the property.
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We were really impressed by Kremer Signs and how quickly they could get our boards printed and delivered to our board movement providers. All the staff that we dealt with are extremely friendly. I worked closely with Ryan Little and Sam Collins - both very helpful and quick at responding. Thank you for your help - we are super happy with our boards from Kremer Signs.
The process of ordering boards for my company New Door Real Estate was so easy from the get go with Kremer Signs! I was kept informed every step of the way by Nick and Ryan and I really couldn't fault them. Great customer service and the quality of the boards is brilliant. We're really happy with them!
Just wanted to say a big thank you to Kremer Signs (especially Ryan Little) for getting me set up with my dream for sale signs. As a very new independent estate agent, I was reassured with the great customer service and the fact I was looked after from start to finish. Really happy with the finished product which was delivered in great time too. Thanks again, I will be back for more (hopefully soon)!
Kremer did a great job on our first ever boards to be produced, so many comments already on how they stand our from the crowd. effortless process, special shout out to Ryan who always kept in contact and helped through out the process. Many Thanks
Huge thank you to Kremer Signs! Ryan Little has been very responsive and helpful from start to finish. Boards arrived on time and have been a much better quality than our previous boards. This along with the excellent customer service is a win win!!! We hope to continue to work with Ryan and the team going forward. Thank you!
