On Friday, I took my son to the cinema to watch Zootropolis, it's Disney's latest offering with incredible animation. The moral of the story is to fight for your dreams and try everything, even if you could fail. My son is 6 and like many children he is fearless, he makes his teachers nervous with how he flings, jumps and zooms around the place, his energy knows no bounds. As we get older we see the world differently - something that we did not fear we now approach with tentative steps. Fear to fight and fear of failure are debilitating things, they can prevent us from becoming who we're meant to be and achieving greatness.
Starting a business some would say is about facing fears and complete madness. I know that I was told by several people before starting Citrus Content that I would fail, as my parents would say, I am full of gumption so there was no way I was going to let that happen without a fight! But after the dust has settled we can get comfortable in the skin of the business we have created, we work hard to drive it forward but we can stop being the fearless child and start being the tentative adult. You can spot those entrepreneurs who continue to be the child, Richard Branson is the prime example, he is forever challenging, creating new business and pushing himself to the extreme. To those around him, his lack of fear could be too scary to accept, therefore, he finds a team who are like-minded, ignores his critics and sees each failure as a lesson.
Only those who dare to fail greatly can ever achieve greatly. - Robert F. Kennedy
Branson has the ability to make his companies stand out, they have a clear brand message and we understand Virgin's values. But is this because he has been the face of the company, and that he has expressed through words and actions what he and Virgin stand for? Of course! As consumers, we connect more to a company when we have been given the opportunity to get to know it on a personal level. Look at Apple, they could have launched new products via a press release, but instead they put on a 'show', listening to Steve Job's passion about a product captivated the audience in the theatre and online. Do these brand leaders like pushing themselves out there, I have heard many that don't, to them it's a performance they need to endure for the great good of their business - they are facing their fears.
Why are fear and uniqueness linked?
In school, that last thing we want to do is be different, the fear of bullying and humiliation keeps many of us from being who we truly feel we are. This can be equally true in the business world. A couple of years ago a friend of mine launched the first Eco Estate Agency, although many wished her well, she was met with a large amount of negativity.
Are you scared to be unique?
I am always looking at estate agency websites and forever find it hard to see why they are different than their competitors. When questioned, I often receive the same message - so if I am hearing the exact same 'unique' message are they really differentiating themselves as an estate agent? Yes, you should be looking at your product/service but the biggest differentiator that you seem to forget is that what makes your estate agency unique is .....
Would Virgin be Virgin without Richard Branson? It might be a successful business but would it be the iconic brand it is today?
So if YOU make your business unique, and YOU have the power to connect and captivate your audience, why aren't you doing it?
People do business with people, yet does your website show who you are, are you sharing your personal stories and photographs and giving your audience an insight into who you are as a person? It could be as simple as having an About us and Team page.
Are you scared to be seen?
I hate having my photograph taken, but last year I went to a business event in New York with a branding photographer friend of mine and decided to face my fear of being seen and invest in some photographs for which was to be, our new website. I know I'm not alone, I often speak to business owners who feel the same, we want people to know who we are but don't like people to 'see' who we are. Again we are scared to 'fail'.
My quest to you is to shout about your uniqueness through words and imagery, show your personality, share your experiences and allow your audience to get to know YOU. My favourite quote in our office is; "I'm not weird, I'm limited edition." I know every estate agency is limited edition, so why not let everyone else see it too!
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Steve and his team always provide…
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Ryan Little is absolutely amazing
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Joe is the man ...
Joe is the man to talk to if you need For Sale Boards
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Thank you Ryan for being so helpful and so patient with me. You allowed me the time and support to get the design just how I wanted it. Fantastic service. Much appreciated.
Toms a great contact to have
Toms a great contact to have, works hard and responsive
Great service from Ryan today
Great service from Ryan today. Helped get my order processed and to the correct specification quickly. Well done and thank you!
Will use again
Thanks to Gary at Kremer signs for the quick turn around time on the boards we ordered for Langshott School's summer fair. We also ordered some new for sale boards and country homes boards and they look great. Fast efficient service and quality board production. I will be using again.
Excellent service from start to finish…
Excellent service from start to finish from Tom and his design team. They put up with various tweaks etc and were very patient. Excellent board design now and can't wait to see it on the streets.
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Kremer has been my preferred board supplier for many years now. Tom and the team provide excellent service and great quality boards, at the best price. With some of my requests being made with not much time for production, Tom always steps up to the challenge and succeeds to provide me with my requests in ample time. Thanks Tom for all of your help over the years (and for many years to come..!)
Excellent service and great product
Tom has always provided a prompt, efficient and friendly service when ordering, and the product is always first class. Well done the Kremer signs team!
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