Case Study: High-Impact Trailer Wrap for INEOS Grenadier’s ‘Us vs. Them’ Campaign

Client: INEOS Grenadier
Location: UK
Scope: Full trailer wrap – campaign-specific hoarding signage

The Challenge

INEOS Grenadier wanted to make a bold statement with their ‘Us vs. Them’ marketing campaign — celebrating the rugged, off-road capability of the Grenadier in contrast to the polished, city-bound SUVs it was built to outshine. The brief called for a visually striking trailer wrap that could travel anywhere, capturing attention and reinforcing the brand’s adventurous spirit.

Our Approach

Working closely with the INEOS Grenadier team, we developed a high-impact design that translated the campaign’s energy into a large-scale mobile format. The goal was to make the message instantly clear and impossible to ignore, whether parked or on the move.

The Solution

We produced and installed:

• A full trailer wrap featuring the Grenadier in its element — mud-splattered, rugged, and ready for anything

• Side-by-side visual contrast with a competitor’s pristine, road-focused SUV

• Bold, provocative campaign messaging designed to spark a smile and start conversations

The Outcome

The completed trailer wrap delivered exactly what the campaign needed — a mobile billboard that embodied the Grenadier’s go-anywhere ethos. The striking visuals and cheeky tagline reinforced the brand’s positioning and made the campaign impossible to miss.

Result: Increased brand visibility, strong audience engagement, and a memorable statement in the competitive 4x4 market.