Retail signage is an effective way to communicate your company’s message and level of professionalism to prospective customers. This concept applies to all types of signage for your business. Whether it is a totem sign on the side of the road or an illuminating sign above the front door of your storefront, you must have signage that is well designed and has a unique style to it.
The quality and professionalism of retail signage are reflective of the quality and professionalism of the business owner. If you want people to believe that you’re running an honest and professional business, then all your signs need to reflect that. They must use a similar colour scheme with rich graphics, tones, designs, and other creative artistry. Make your signs stand out from everyone else’s signs, and you’ll attract a lot of attention to your business.
Types of Retail Signs
Kremer Signs can create many types of retail signs for your business. These include the following types:
External Signs – External signs generally convey the brand name of your business on the outside of your building. You’ll want it to stand out and give people a positive impression of your company.
Internal Signs – Internal signs are placed within the interior of your building. They can reinforce your brand name and its overall message or mission statement.
Illuminated Signs – What better way to get customers at night time than to use illuminated signage? These low-voltage LED-lit signs will make your brand name visible during all hours of the day or night.
Flex Face Signs – If you have a big retail building and you need an extra-wide sign that is over 5 meters, then a flex face sign is what you should get. They’re high-resolution signs made to be seen by people who are far away.
Wayfinding Signs – Wayfinding signs can convey directional or instructional messaging to your guests. You see these signs in airports all the time. If you have a big building where it is easy to get lost, then wayfinding signs will help out your guests tremendously.
Totem Signs – Totem signs capture people’s attention when they’re farther away from your building. You can place totem signage in a business community or industrial park where people need help finding your building.