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The Importance of Signage (Part 2) - Fascia Signs

Friday, October 2, 2015

First Impressions

The office fascia sign is key for any agent that is office based. It is the fascia itself that gives off the first impression of your office and more importantly, your brand. There at lots of different styles and specifications that can be achieved when deciding on your fascia sign, so make sure you do your research before deciding on the specification. Take time to look at other agency’s down your high street and see what they are doing, and then ask yourself, what could I do to set myself apart from them? With the use of lighting , stand off letters, projecting signs etc, there are plenty of ways raise awareness of your office, and to stand out against competition down your high street.

Brighter The Better

It is through the winter period that it is key for agents to take advantage of the dark evenings. By illuminating your office as much as possible, this can help to raise awareness and gain competitive edge over other local agents.

With forms of lighting forever evolving, it is important to understand the what forms are available, and how they can help illuminate your office fascia sign. LED illumination is proving to be the most popular of late, proving to be very visibly striking and also cost effective, in the sense that fluorescent lights last up to 10,000 hours, where as LEDs can last up to a staggering 60,000 hours. This can provide substantial savings as a result of fewer replacements needing to be bought.

LED lighting can be used in a number of different ways, some of which are listed below.

  • Parabeams – For downward lighting on your fascia, which will keep your company name visible around the clock.
  • Fret Cut Fascias – To provide back lighting to illuminate text, logos etc, which have been fret cut out of your office sign tray.
  • Built Up Letters – LED lighting can be installed behind the built up letter to illuminate back onto the sign tray to give off a very impressive halo effect.
  • Flexface – LED light sheets are installed behind a tensioned banner to illuminate the whole fascia creating an unmissable presence down the high street.

Also proving ever more popular is the LED Window Displays. When paired up with an LED illuminated fascia this can give of a great visual effect which will be sure to draw the eyes of people walking down the street.

Brand Awareness

The use of office fascia signage increases brand awareness, and more importantly, in the area that matters. This is important for all agents, no what the size or how well established you are. If you are undergoing a rebrand, a change in board design is the perfect way to deliver your new branding and speed up the awareness.

When deciding on the manufacturer of your fascia sign, be sure that your property boards match in terms of colour, logo / text scales, font etc. This is very important for brand consistency and in return will increase the strength of your brand. Kremer Signs design, manufacture and install fascia signage and property signs. By using Kremer Signs we can make sure that all potential issues mentioned are ruled out in the design process, to provide you with total consistency through all of your signage requirements, on all different material substrates.

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