Contact us today
01635 550022

My ethical stand to Value over Profit in social media

Tuesday, July 12, 2016

There has been something I have wanted to talk about for a while, a subject that may rustle a few feathers but I hope it gets people thinking. As a business we are here to make a profit but how we do it can define who we are. I believe that ethics is extremely important which is why when it comes to social media our main principle is to work towards value over profit.

Now let me make it clear, what we provide comes at a cost and we may be a little more expensive than many other companies that provide social media. But what we do is only accept business where we believe we can add value to a company.

When I started on social media, as many of you know, I had no idea what I was doing, it is only through listening, learning, experimenting and continuing this process over time have I become to understand that some things will not work. We have often been approached by estate agents who desire us to lower our social media offering for a lesser fee, my response is always the same – NO!

Why would I turn down legitimate business and provide what the potential client is seeking?  There is one big reason – Value.

Let me explain, let’s take twitter, for example, we all know when you are viewing your timeline you see a snapshot of time. If you are not tagged into a post, you will miss everything that has been posted outside the timeframe you are looking at. When I jump onto twitter I may look through the last 15 minutes of live tweets, therefore, if you haven’t posted a tweet within this 15-minute window I will not see it.

Why does this matter?

Because if you want your content to reach your audience it needs to be seen.

This is why I get upset when I see some companies offering businesses social media products that will add no value to the business because they have dramatically reduced the probability of their tweets being seen. The other day I came across a company that was charging a monthly fee of £100 for 10 tweets and 10 Facebook posts a month, that’s 2.5 tweets a week. Even if you doubled that that’s still less that 1 tweet/post a day a week, what real value is this adding to your business?

Ethically, I find these social media packages wrong.


Social media is about creating relationships, if you are not visible and not engaging, how are you going to start to develop a relationship and establish trust.

If you do have the time to manage social media in-house I would always strongly advise this is the preferred option. You can always jump on a training course, or as I did, listen, learn and experiment. There is no quick magic wand to social media it does take time and work to get to know and understand your following.

If you do decide that you need to outsource your social media then please think about the package you choose, will it really add value to your business? You don’t want to be throwing your money away on something that will not have any impact.

"We don’t have a choice on whether we DO social media, the question is how well we do it.” Erik Qualman



comments powered by Disqus

💡 Kremer Displays 💡 We offer a wide range of window displays, ranging from free standing, through to cable display…


Have dealt with Tom for years - highly rated!

Have always found Tom to be competitive and respond swiftly to requests. Very happy to recommend.

Andy Overman

Kremer signs are amazing!

Gary at Kremer signs has been a life saver and has helped me on numerous occasions. They are able to provide creative solutions and the quality of the boards they create for us is great. Thank you for always being so helpful and quick!

Sophie Forrest

Steve and his team always provide…

Steve and his team always provide excellent customer service all throughout the process from start to finish. Always on hand to answer queries that may arise. Would highly recommend this company and their services. Fantastic job as always.


Ryan Little is absolutely amazing

Ryan Little is absolutely amazing. New sign requested by me at 4:45pm artwork and quote with me in less than an hour. I thought I'd have to wait days. Fantastic company, would highly recommend.

Wendy Ellis

Joe is the man ...

Joe is the man to talk to if you need For Sale Boards

Adam Friend

Thank you Ryan for being so helpful

Thank you Ryan for being so helpful and so patient with me. You allowed me the time and support to get the design just how I wanted it. Fantastic service. Much appreciated.

Wilbur Maine

Toms a great contact to have

Toms a great contact to have, works hard and responsive

David Blythman

Great service from Ryan today

Great service from Ryan today. Helped get my order processed and to the correct specification quickly. Well done and thank you!

Paul Clarke

Will use again

Thanks to Gary at Kremer signs for the quick turn around time on the boards we ordered for Langshott School's summer fair. We also ordered some new for sale boards and country homes boards and they look great. Fast efficient service and quality board production. I will be using again.

Bruno Sandilands

Excellent service from start to finish…

Excellent service from start to finish from Tom and his design team. They put up with various tweaks etc and were very patient. Excellent board design now and can't wait to see it on the streets.

Ian King

Great service and boards!

Kremer has been my preferred board supplier for many years now. Tom and the team provide excellent service and great quality boards, at the best price. With some of my requests being made with not much time for production, Tom always steps up to the challenge and succeeds to provide me with my requests in ample time. Thanks Tom for all of your help over the years (and for many years to come..!)

Hanna Forrest

Excellent service and great product

Tom has always provided a prompt, efficient and friendly service when ordering, and the product is always first class. Well done the Kremer signs team!

John Vickery

Need help but haven't seen what you need yet?

Check our brochure for more details on how we can help you.